IMAC is one of the leading billiard clubs and cinema bars in Armenia. The place needed a series of posters to gain fashionable image through them. The billiard cue serves as the main figure in the posters for the billiard club. It replaces the bow for the contrabass, drawing parallels between music and billiards. In case of posters for the movie club the same trick is used for the attributes of the main characters of famous movies.