In commemoration of the 100th Anniversary of the Armenian Genocide Doping creative advertising had realized several projects aiming to provide public with deep and profound details about this historic fact. «191.5» was a public significance project telling about the Armenian Genocide as a human tragedy and international crime. There was also a task was to create a series of influential posters, dedicated to the 100th anniversary of the first genocide of the 20th century. Another group of posters were designed to reflect “The museum under the open sky” concept for thousands of compatriots arriving in Yerevan those days.
The main concept was divided into two sub concepts named “Revival” and “From tears to results”. They were supposed to depict famous Armenians who achieved professional success after 1915. We are proud to state that the above-mentioned works appeared through outdoor advertising as well as many foreign periodicals referred to these thematic posters.