American Express Gold Card

Objective

American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more. In 2017, Forbes named American Express as the 23rd most valuable brand in the world (and the highest within financial services), estimating the brand to be worth 24.5 billion dollars. In 2018, Fortune ranked American Express as the 14th most admired company in the world and the 23rd best company to work for.

Implementation

Doping’s commercial created for ACBA-CREDIT AGRICOLE BANK.  The ad is designed to introduce the American Express Gold Card. In Armenia the exclusive issuer of the card is ACBA Bank.

Year

2018

Client

American Express Gold Card

Category

Animation/TVC, Print