TVC for Aznavour Foundation

Idea

We asked Charles Aznavour: Can you define yourself in one word?

“Love, love towards people, starting with my family, my friends and my audience. Love towards others regardless of their religion, their color and race. Love towards humanity!” 

In 2017, Charles Aznavour and his son, Nicolas Aznavour, decided to pursue their philanthropic activities and advance them to the next level by establishing the Aznavour Foundation. The goals of the Aznavour Foundation are to continue the implementation and development of educational, social, and cultural programs in Armenia. The Aznavour Foundation’s first project was the creation of the Aznavour Center in the heart of Yerevan, Armenia. Below you can find the video in which the project of the Aznavour Museum and Cultural Center in Yerevan is being showcased. The worldwide heritage of one of the greatest artists of the 20th century will be presented in Armenia and will become a major point of interest to attract visitors from all over the world. The incredible life story of Charles Aznavour will become a source of knowledge and inspiration for future generations. It will be the first multimedia museum in Yerevan and the first museum in the world where the legend, Charles Aznavour, will talk about his life story with an audio guide narrated by him.

Year

2018

Client

Aznavour Foundation

Category

Animation/TVC