Beeline Armenia, Back 3 School

Objective

Our partner Beeline Armenia suggests starting the new class with a new smartphone and gives 3 reasons to buy Samsung Galaxy A11 from Beeline:
👌 3 cameras,
👌 BeeFree 2900 tariff plan FREE for 3 months,
👌 3-month FREE subscription to the Yandex Music.

Implementation

Taking advantage of the triple opportunity, Doping built the whole idea on the number 3 and 👌 hand gesture, emphasizing the product’s 3 advantages in the viewer’s visual memory. Based on the “Back 2 school” famous phrase we named the product “Back 3 School”, adapting it to the developed advertising idea.

 

Credits

  • Creative Director / Director: Hovhannes Margaryan
  • Copywriter: Mary Mailyan
  • Account Manager: Aram Manvelyan
  • Creative Producer: Narek Hakobyan
  • Cameraman: Narek Martirosyan
  • Costume Designer: Aram Nikolyan
  • Makeup Artist: Diana Aghajanyan
  • Hairstylist: Diana Aghajanyan
  • Sound Director: Arsen Hakobyan
  • Editor: Eduard Matentsyan
  • Assistant: Anna Avalyan
  • Casting Manager: Tatev Ketikyan
  • Actor: Gosh Acobs
Year

2020

 

Client

Beeline Armenia

 

Category

Animation/TVC, Print