Domus – The Superhero Neighbors

Objective

Our partner Domus has a special offer for those renovating their apartments but still willing to stay in their neighbors’ good graces. As good neighbors deserve to be recognized for their patience and tolerance during the whole process of renovation, Domus provides a certificate, which gives them a special discount at Domus stores.

Implementation

As a part of the one-year advertising campaign, we shot a trailer in a comedy genre, where we represent the neighbors as superheroes. They are superheroes because they patiently deal with noise, dust, debris, and disruptions that can last for months. They endure the loud noises of instruments, the aches and pains, sacrificing their comfort for their neighbors’ future comfort.

Credits

  • Creative Director: Hovhannes Margaryan
  • Copywriter: Artsrun Sakanyan
  • Account Manager: Diana Stepanyan
  • Director: David Babakhanyan
Year

2021

 

Client

Domus

 

Category

Animation/TVC