It’s a daunting task to present an outstanding brand on the global market. While presenting themselves in the international market, companies have to fight hard to be ahead of competitors. They plan marketing tactics to target customers. But, most importantly, an outstanding company logo matters a lot in driving customers and grabbing attention.
To design a logotype for a seafood importing company, our team chose a simple, recognizable, “readable” image. The logotype depicting a fisherman doing his duty symbolizes endurance and devotion. The name “Fishman” was dictated by the legend itself. About the logotype’s tint of blue: on one hand, it symbolizes water and the water world; on the other hand, it’s called “endeavor,” which means ambition and effort in response to the strong will of the hardworking hero.