Teach for Armenia

Objective

Teach for Armenia began in 2013 with an ambitious mission to transform Armenia’s public education and to improve educational outcomes for all children of Armenia. Doping was challenged to create a video with a powerful call to action messages encouraging young professional to be a part of a very important program which was designed to shape Armenian future one classroom at a time.

Implementation

The use of special messages (“If not me, then who?”    “If not here, then where?” “If not now, then when?”) made the advertisement highly emotional directing the viewers to make a next step and become the change they want to see in Armenia.

Year

2017

Client

Teach for Armenia

Category

Animation/TVC