Ucom – Xiaomi Redmi T9

Objective

Our partner Ucom, the fastest fixed and mobile services provider in Armenia, sells Xiaomi Redmi 9T with high battery capacity at Ucom service centers.

Our goal was to demonstrate the most important advantage of a phone with lasting power and to drive sales.

Implementation

When your phone battery keeps dying, you have to think about recharging it all day.

What if you had a Xiaomi Redmi 9T?

We asked ourselves this question, and in response to it, we developed a creative concept for the new offer from our partner Ucom, which shows what you can miss out worrying about running out of power and looking for a source of power.

We shot a video showing a romantic scene, which, however, does not go as it does in such movies. With the new Xiaomi Redmi 9T and its lasting power you will definitely not miss the important moments of your life.

Credits

  • Creative Director: Hovhannes Margaryan
  • Copywriters: Anjela Petrosyan, Vika Balayan, Mary Harutyunyan
  • Design Director: Anush Ghazaryan
  • Designer: Simon Hovhannisyan
  • Production Company: afilma
  • Director: Arman Gevorgyan
  • DOP: Artyom Abovyan
  • Stylist: Armen Galyan
  • Post Production Company: M2 Production
Year

2021

 

Client

Ucom

 

Category

Animation/TVC