Problem
The client wanted to give their furniture store a sleek, modern appeal. The goal was to create a brand with contemporary aesthetics that would resonate with today’s customers.
Solution
The name “Lemon” evokes psychological associations that create a fresh and memorable impression. The brand design draws inspiration from the organic, fluid form of a lemon. The letter “O” in the logo serves as the brand’s signature visual element, blending natural and geometric forms. The tagline, “It’s time to refresh the furniture,” captures the essence of the brand, both the lemon-inspired concept and the flexibility of customer-centered design.
