Arcnet is an integrated career development ecosystem, which includes job market, certification, and recruitment services. When entering the market, there was a need for them to have a video ad designed to build awareness around the Company as well as to intrigue and attract their target audience.
Doping’s commercial that was created for ArcNet was a journey to showcase the company’s core values and ethics. The ad describes how the platform is built and how it creates efficient career management and a reputation-building ecosystem, eliminating major problems in the online job market. It also illustrates how the career development platform uses the power of blockchain and AI to provide transparency and security. The commercial was also showcased at the Big Apple’s 4th annual blockchain technology summit – Consensus in New York, in 2018.