New Year Commercial for Chronograph 


One of our partners, Chronograph, has decided to make a short film to celebrate the New Year. The goal was to demonstrate how crucial each gem in Chronograph is to the wearer’s appearance, uniqueness and individuality.


When every detail is in its appropriate position and doing its function, everything in the world works perfectly.

Both the clock and the symphony orchestra use this technique. Each performer complements the other one with their instrument, and the result of their combined efforts is exquisite music.

We decided to draw parallels between symphony orchestra musicians and Chronograph jewelry, to demonstrate how important it is to combine the details correctly for the perfect result.

As it was going to be a Christmas video, we needed to add a little sparkle. If there’s any music sure to get you in the Christmassy mood, it’s “The Nutcracker” by Tchaikovsky. So, we used this masterpiece to get into the New Year spirit.

Here’s the result.










  • Creative Director: Hovhannes Margaryan
  • Copywriter: Anjela Petrosyan
  • Director: Grig Vahramyan
  • Account Manager: Diana Stepanyan