Brief
Domus – Kitchen Furniture and Fixtures is the last project produced within the framework of a one-year advertising campaign developed for our partner Domus. The campaign includes more than 10 videos shot in different genres of movie trailers. It is based on the brand platform created for Domus, which supposes a renovation movie with a happy ending.
This project aims to demonstrate that Domus gives the best and most profitable deals to its clients.
Solution
When opinions start to differ in the middle of the renovation, couples always resemble the famous Mr. and Mrs. Smith. When it comes to choosing kitchen furniture, disputes and disagreements are especially passionate.
We decided to recreate the famous scene from Mr. & Mrs. Smith since it is a messy and confusing action movie that depicts the entire essence of the problem. The plot revolves around a husband and wife who are unable to reach an agreement. Domus, of course, is there to secure the happy ending of the movie.