Brief
Our partner Domus has a special offer for those renovating their apartments but still willing to stay in their neighbors’ good graces. As good neighbors deserve to be recognized for their patience and tolerance during the whole process of renovation, Domus provides a certificate, which gives them a special discount at Domus stores.
Solution
As a part of the one-year advertising campaign, we shot a trailer in a comedy genre, where we represent the neighbors as superheroes. They are superheroes because they patiently deal with noise, dust, debris, and disruptions that can last for months. They endure the loud noises of instruments, the aches and pains, sacrificing their comfort for their neighbors’ future comfort.
