Brief
Teach for Armenia started its ambitious mission in 2013 to transform Armenia’s public education and to improve the educational outcomes for the children of Armenia. Doping was challenged to create a video with powerful call-to-action messages encouraging young professionals to be a part of this very important program which was designed to shape Armenia’s future one classroom at a time.
Solution
The use of special messages (“If not me, then who?“, “If not here, then where?”, “If not now, then when?”) shaped the advertisement to be highly emotional, directing the viewers to take their next step and become the change they want to see in Armenia.