Background
Inside every woman lies an entire universe in which she is free to be herself. Throughout the day, this world of dreams and fantasies is patiently waiting for an opportunity to manifest itself. Vilimilis premium sweets help women break away from their routines and enjoy a moment of relief.
Idea
Vilimilis is an ‘escapist window’ that teleports a woman to her own cozy world where she can be who she really is.
Implementation
Building on the idea of escapism, we integrated the ‘window’ as the visual cornerstone of packaging design. The illustrations that represent a woman’s inner world fully reveal themselves as soon as the box opens. Since every woman is unique, we created multiple characters with their own set of traits and features for each product, so that every woman can find herself through Vilimilis’s window.
