New Year Integrated Campaign for Yerevan Mall


We’ve all heard how important time management is – the need to organize our work schedule, deadlines, and reports that are “due yesterday.” We try to keep up with tight timeframes and do our best to meet every single deadline. Yes, we happily cope with all our corporate responsibilities.

We don’t miss our deadlines, but…
We miss Mom’s birthday
We miss the dinner night
We miss the first day of school,
We miss the anniversary…
…and we believe we can make up for the missed moments by sending an expensive, even thoughtful gift.

We forget to make time for those who matter the most.





Yerevan Mall



Animation/TVC, Posters

Yerevan Mall is an Armenia-based shopping and entertainment center. It’s one of the primary destinations for Armenians to do their Christmas shopping, and as such, it is a big part of the consumerist culture. However, it does realize that pricy gifts can never compensate for all the precious moments we’ve skipped throughout the year.

Christmas is all about giving and receiving gifts. So, in the 2022 Christmas season, Yerevan Mall launched a CSR campaign with the message that the most important gift is the time you spend with your loved ones.

Remember the people who matter the most, regardless of how busy your calendar may look– it’s all up to you.


  • Creative Director: Hovhannes Margaryan
  • Copywriters: Tigran Gevorgyan, Ani Yavrents, Artush Gevorgyan
  • Designers: Anush Ghazaryan, Edgar Mkrtchyan
  • Account Manager: Anush Yepremyan
  • Production Manager: Gevorg Torosyan
  • Director: Hovhannes Margaryan
  • DOP: Artur Ustyan
  • Set Designer: Armen Ghazaryan
  • Line Producer: Vardan Hakobyan
  • Editing and Color Correction: Nairi Danielyan
  • Gaffer and Key Grip: Razmik Hambardzumyan
  • Costume Designer: Ani Ordyan
  • Hair Stylist: Diana Aghajanyan
  • Makeup Artist: Diana Gevorgyan
  • Actors: Masha Aghadova, Roman Semyonov, Hripsime Hovhanisyan, Gor Hakobyan, Alexandra Bugayeva, Daniel Harutyunov, Araqel Aghayan, Bella Makaryan, Artashes Shahverdyan