Yerkir Real Estate Company is one of the oldest agencies operating in the Armenian market, and that has two conflicting implications: on the one hand, a long history means Yerkir employs some of the most experienced brokers in demand. On the other hand, over-reliance on brand recognition has allowed its corporate identity to become hopelessly outdated.
In 2022, Yerkir contacted us in search of a soft rebranding. But our comprehensive research and market analysis indicated that the brand needed much more than a fresh look. It lacked a cohesive brand strategy, focused positioning, and general brand awareness.