Dalma Garden Mall | Brazil 2014

Concept

Dalma Garden Mall is the first family mall positioning itself as a shopping and entertainment center. The task for “Doping” was to create ad posters and videos, bringing Brazilian spirit and combining both Dalma and Brazil. The ads were supposed to announce about the football events giving a chance to the customers to win a trip to Brazil for the 2014 FIFA World Cup. As a solution the colors of Brazil national flag were combined with Dalma Garden Mall’s brandbook colors. The Mall’s logotype was input in the round center of the Brazil flag so that the posters got the flag color solutions and the video ads were shot in football theme and with Brazilian music.

Year

2014

Client

Dalma Garden Mall

Category

Animation/TVC, Print