Do Not Tobacco

Concept

The idea of making this logo came in late May of 2017 when Ministry of Health of Republic of Armenia during the events, organised in frames of the World No Tobacco Day (WNTD), stressed the need for keeping passive smokers away from smoking areas. Armenia has no law that bans smoking in public places․ Yet, a number of venues enforce a smoke-free policy anyway.

Implementation

We created a logo for them — one that would inform customers that smoking isn’t allowed there. We made it look like the ‘No entry’ traffic sign. It quickly caught on and even got recognized by the Ministry of Health of RA. Moreover, it brought the issue of smoking in public places into the spotlight and prompted the National Assembly to take legislative action. In Armenia 27,9  percent of the population are smokers and the rest 72,1 percent become passive smokers in public places and in their homes. Taking into account the vigilance and sustained attention towards traffic signs, Doping creative agency decided to reflect the ratio of smokers and passive smokers on the “no entry” sign, subsequently, this sign, forbidding smoking in public places, was made. The logo was officially recognized by the Ministry of Health of RA and received positive reviews from the society in general. It is worth to mention, that in 2020 the National Assembly of RA has passed a law that bans smoking in public places and it will come into force in 2022.

Year

2018

 

Category

Non Commercial, Print