American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance, and more. In 2017, Forbes named American Express as the 23rd most valuable brand in the world (and the most paramount within the financial world), estimating the company to be worth 24.5 billion dollars. In 2018, Fortune ranked American Express as the 14th most admired company in the world and the 23rd best company to work for.
Doping’s commercial was produced for ACBA-CREDIT AGRICOLE BANK, since it is the exclusive issuer of the card in Armenia. The ad was designed to introduce the American Express Gold Card to the viewers and gauge their interest around this product.