Prologue
“Nani” means mother. The name Nani embodies the warmth, care, and love people associate with home-cooked meals from their childhood.
The Challenge
Mothers are often skeptical about food consumed outside the home. Yet, they understand that their loved ones can’t always eat at home. So they compromise—not by choosing what’s healthiest, but what’s least harmful.
The Idea
Create a kitchen that earns mothers’ trust.
Creative Brief
The name should be simple, clear, and easy to pronounce.
The visual identity must be instantly relatable—if not to everyone, then at least to most.
Nani should not be positioned as fast food, but people should clearly understand that the food is prepared quickly.
