Print Campaign for the 25th Anniversary of Armenia’s Independence


Our task was to develop a slogan and printed image campaign, dedicated to the 25th anniversary of Armenia’s independence. This was a pivotal point for our country and we had to be very vigilant to convey our love, pride, and joy for our country on this occasion.


Two concepts suggested by Doping for the 25th anniversary were approved. The first one was the “Tricolor pride”, developed as the slogan for the 25th anniversary in Armenian tricolor design.

The second concept considered printed posters that linked the emotions speaking about the importance of independence in general and the difficult times the country passed through while taking its first steps as an independent country.