StandApp Show for Acba bank 


The Armenian banking market is jam-packed with brands that offer identical products and services at similar prices, and it is getting increasingly harder for banks to stand out among competitors. In the constant struggle for customers’ attention, brands are forced to deliver their conventional messages unconventionally.

In 2021, our partner acba bank introduced their instant money transfer system called “acba share,” available on the bank’s mobile app.


The field of finances is a complex world filled with confusing vocabulary and corporate jargon. Acba share, on the other hand, is a simple, user-friendly everyday product—and it had to be communicated accordingly.

One of the best places to find conversations that are relatable, easy-to-follow, and worded super clearly, is standup comedy. Merging it with the field of advertising, we created a new format of communication, and called it “StandApp.” In the 5 ‘StandApp specials’ developed for acba bank, our comedian discussed awkward everyday problems concerning finances and explained how ‘acba share’ can easily solve them.





Acba bank





  • Creative Director, Director: Hovhannes Margaryan
  • Scriptwriters: Ashot Abrahamyan, Artsrun Sakanyan
  • Designers: Edgar Mkrtchyan, Ani Amarian
  • Account Manager: Diana Stepanyan
  • Producer: Narek Hakobyan
  • Art Director: Armen Ghazaryan
  • DOP: Suren Tadevosyan
  • Sound Director: Arsen Hakobyan
  • Sound Designer: Arman Parsamyan
  • Color Correction and Editing: Nairi Danielyan
  • Focuspooler: Felix Shakhtoyan
  • Gaffer: Vardan Brutyan
  • Lightman: Armen Shekhoyan
  • Camera Assistant: Arthur Ghandilyan
  • Steadycam Man: Davit Harutyunyan
  • Steadycam Assistant: Arthur Galstyan
  • Costume Designer: Helen Titanyan
  • Hairstylist: Diana Aghajanyan
  • Makeup Artist: Hasmik Ghazaryan
  • Stand Up Comic: Hayk Petrosyan
  • Backstage: Anna Grigoryan