The Russian market of greenhouse-grown strawberries is overloaded with brands that have no distinctive features. Our objective was to create a packaging design that would positively stand out among competitors and would build an emotional connection with the customer.
Ecoberry’s greenhouses create a natural environment for strawberries to become sweet. One of the most important elements in that chain are the bumblebees who pollinate the flowers and give a start to the strawberries’ growth. Thanks to that, Ecoberry produces not just regular, but ‘bumblebee-utiful’ strawberries. This concept formed the basis for the packaging design where bumblebees discuss what makes EcoBerry so special.