Problem
Our partners have launched a new insurance brand with a highly experienced team and competitive products. They had everything in place – except the proper branding. We stepped in to create a brand identity that reflects their approach, values, and promises, setting them up for success.
2024
Efes Insurance
Branding
We delved into the world of umbrellas and found the perfect angle – an overhead view of a red umbrella. After all, everything that comes to us and can affect us comes from above. It is this angle that has come to symbolize the protection.
The primary mission of EFES is to protect you and your needs. And this core idea is reflected in the brand tagline “It’s all about you”. It shows that each of the clients is the center of the brand universe.
Wherever you see EFES, you see yourself protected by a red umbrella and the slogan: ‘It’s all about you.
Credits
