Background
In Armenia, Chinese cuisine is synonymous with upscale dining, often reserved for special occasions due to the exclusivity of high-end Chinese restaurants. However, this contradicts the global norm where Chinese food is known for its affordability and accessibility. Made in China recognizes this disparity and seeks to challenge the traditional perception of Chinese dining in Armenia.
Idea
Disrupt Armenia’s high-end Chinese dining culture by democratizing the culinary scene with authentic cuisine in a modern, affordable, and fast-casual setting.
Implementation
Made in China quick service restaurant boldly redefines traditional Chinese dining in Armenia, ushering in a contemporary dining experience. Committed to affordability, each dish here is a vibrant celebration of locally sourced, fresh ingredients, without sacrificing quality or flavor.
Embracing the fast-paced urban lifestyle, Made in China champions takeaway culture, offering delicious options for on-the-go dining. Moreover, by prioritizing accessibility while preserving authenticity, Made in China reshapes the dining landscape, inviting all to savor the essence of Chinese cuisine as the world does.
