Brief
Our partner Ucom is working on improving its infrastructure and introducing modern technologies. At first glance, everything seems fine, but in the course of the work in some regions there are disruptions in communication, which causes general dissatisfaction among consumers.
The task was clear, but not easy. To reverse the cause-and-effect relationship in the minds of consumers – “it’s not that the connection is getting worse and Ucom is trying to fix it, it’s that Ucom is improving the connection and because of that sometimes outages are experienced. Everything is under control!”
Solution
Ucom never stops improving. This simple fact formed the basis of our concept, which has been given the working title “Yesterday, Today and Tomorrow”.
It unfolds in three parts, guided by Ad Libitum’s musical technique. We emphasized that the pursuit of excellence is at the heart of the brand and drives it, both in the past, which made it the fastest operator, and today, as it keeps the company’s finger on the pulse. The brand is not going to stand still and is already doing everything possible today to provide its users with the best connection of tomorrow.
And these are not the usual pretty words of a faceless author, but a strong brand promise from the mouth of its main representative and responsible – CEO Ralph Yirikian.